Homepage Concepts v1. Three directions, fleets first.
All dark. The first screen is one white van with a handle you drag to wipe the wrap across it. The same van then shows the three coverage levels further down.
Light and calm. The first screen is a tool: plus and minus buttons per vehicle type, and outline trucks park themselves in a lineup as you count. The count carries into the quote form.
The loud one, on purpose. Solid yellow page, giant type bands sliding in opposite directions like traffic, vehicle names as huge rows. Easy to dial back.